Designing Dreams

This text book focuses specifically on the business of design for aspiring professional avatar apparel (virtua) designers. In this seminal work, years of experience both in designing apparel for the real world couture and mass market as well as for a high volume, successful Second Life clothing business are condensed into a simple, easy to read format with extensive illustrations. Written in a conversational tone, the framework provided has been drawn from direct experience gained from working with new designers and helping them to achieve their dreams. Included in the text is an extended section on virtua design and the pitfalls a designer who wants to develop a professional design practice should avoid. Best practices drawn from actual experiences are included for designers who want to compete effectively in this space. In addition to the framework, specific guidelines are provided to help new designers create a business which can evolve into a substantial revenue stream.